Verve Film is proud to announce its integral technical role in the production of Central Cee's highly anticipated concert film, "Can't Rush Greatness." Filmed at London's iconic O2 Arena in April 2025 by SiFi Productions for Apple Music Live, this special captures the electrifying UK leg of Central Cee's world tour and shares its title with his chart-topping 2025 album.

Directed by Becky Garner, with Simon Fisher as Producer and Brett Turnbull as Director of Photography, Verve Film delivered a comprehensive suite of cutting-edge equipment and expert technical support to bring this cinematic experience to life. The special was meticulously shot on ARRI Alexa 35 and Alexa Mini LF cameras, complemented by premium Angenieux, ARRI, and the exceptional Fujinon HZK 25-1000 long-range zoom lenses.

Beyond state-of-the-art camera and lens provision, Verve Film's contribution was crucial in ensuring a seamless and high-quality production. Our services included:

• Full RF capabilities: Enabling dynamic and unrestricted camera movement throughout the O2.
• Comprehensive telemetry: Providing real-time data for precise camera control and monitoring.
• State-of-the-art OB truck: Serving as the central hub for live production and recording.
• Expert technical crew: Our highly skilled team ensured flawless operation and technical support throughout the demanding shoot.

"Can't Rush Greatness" stands as a testament to the collaborative power of leading production teams and advanced cinematic technology, delivering an unforgettable visual experience for Central Cee fans worldwide on Apple Music Live.